We meet, we listen, and then we develop a creative strategy to represent your business to the people who will benefit from your products and services. If you aren't sending the right message, you may be unappealing or confusing to your target market.
After getting to know you and your business, we will create an amazing site that does more than convey who you are. All of our sites are responsive and cater to the Retina display. We design to meet the needs of your types of visitors: fresh, familiar and loyal. If you are looking to grow, you will need to give them easy paths to contact you, sign up, book, purchase, share or like and follow. When they see your site, they will want to take action.
Our development process is clear and well managed, which is important to consider when embarking on a consequential project. You will understand exactly what is happening and when. Each project is a team effort, we will clearly explain your role. Technically speaking, we build your site on the fastest, most reliable frameworks.
While we have top creative talent, we also have the mechanical brains to present well-formatted content to both search engines and visitors. There are numerous, ever-changing practices to drive the right traffic to your website - and to track it. Connect with customers using social media in a way that is fun, meaningful and adds value to your businesses.
Email campaigns that are managed properly keep your brand recognition high. We have the strategy for success, the eye for design and the tools to make it all happen. Even better, email tracking is fun and can help you figure out what's popular, and what's bringing home the bacon.
Branding is the overall look and feel of your business. It should convey what you do, how you do it and the culture of your business in words, colors, shapes, spaces, typefaces, imagery and photography. We offer a variety of branding services, from total recreation, to modest refresh. We'll help your business look it's best.
The tendency is to hang on to an old logo, because your business marketing materials already have it, but then you're stuck with an outdated logo forever. We can create a totally new concept, or update your old logo to keep the existing feel. For your new website design, why not have a fresh, modern logo? We always design our logos for Retina displays, so they will look crisp and fresh on mobile and tablets.
Whether you are business to business, or business to consumer, your tagline is the first thing customer see when they come to your website. A tagline summarizes your business in just a few words, it's also a call to action. In todays fast pace world, if customers can't figure out that you offer what they want in 5 seconds, they will go elsewhere.
The colors you use for your business and marketing can have a huge effect on customers perception of your brand. If your brand message and colors match, people will feel at ease. If they clash, potential customers may have a general bad vibe about your business without knowing why. We make sure your color selection harmonizes with your brand. learn more
The text content (copy) of your small business website is one of the most important factors for SEO (Search Engine Optimization). Your copy needs to include the keywords that visitors are looking for, and at the same time, convert visitors into customers, with a strong call to action. We work with professional copywriters to ensure that your copy fulfills all your business goals.
The typeface (font) you use on your website is another area where a mismatch can turn customers away. You wouldn't want to use Comic Sans type for your funeral home website (unless maybe you had a niche offering stand up comedian officiators). Our designers have years of experience matching the correct font with your brand.
While not essential for every website, high quality photography can make your website look much better than a competitor's site that cost much more. Good photos can be useful for your offline marketing efforts as well. We create responsive sites and take full advantage of high definition Retina displays, and make sure your photos look great at any mobile screen resolution.×
Ten years ago, that would not have made a difference in a sale. But today, users choose businesses based exclusively on their websites every single day. A great website design converts curious visitors into buyers and fans. And it's an investment that can be tracked.
Before we begin our site design process, we sit down with you, and come up with strong, measurable goals. A small business website often has to compete with much larger, more well know competitors, so you need a clear strategy to succeed. Business to business (B2B) websites have different conversion goals than ecommerce sites, or business to consumer sites. We focus our efforts on creating a call to action that will appeal to your target market.
Mobile and tablet users now make up almost 50% of Google searches. A responsive site is tailored to mobile users, with layouts that change based on the screen size of the device looking at it. Mobile phone users don't want a tiny zoomed version of your website, they want it customized for their screen. Tablet users want the most sensible layout for their device too. Responsive design ensures that your website is appealing for everyone.
Visual design is the core of what makes one website more appealing than another. We make sure everything about your site is clean, clear, and sharp. Our designers match the look and feel of you website to your brand and story, so visitors feel like the site is an extension of your business, and your online and offline marketing efforts compliment each other. Beautiful websites are also likely to get more links, which helps drive traffic and affects search engine ranking.×
We build most of our projects in the amazing Laravel 5 Framework, implementing the Foundation 5 CSS Framework. This makes our sites incredibly fast, and allows us to implement unique, responsive designs. We also use Wordpress when it fits the project, and it is our blog platform of choice, due to its ease of use, and ability to speak well to the search engines. All of our work is in Git version control for efficient team development, including keeping a complete development history from day one.
A lot of shops these days are "Wordpress only", which allows them to produce sites cheaply. But, as the old saying goes, "When all you have is a hammer, everything looks like a nail." Wordpress is still a great platform for some uses, and we make use of it for some small e-commerce sites, blogging and news sites.
We have high-end dedicated servers located in the Bay Area on the internet backbone, which provides unparalleled access times for our West Coast clients. Daily backups, triple redundancy, and "fire drills" are part of our solid disaster recovery plan.×
You're all set! We've paid off Google to list all our sites number one in search results. No, we haven't, but we have paid attention to every detail to give your site the highest chance of success in a difficult storm of SEO relevance. The only remaining factors for SEO include posting quality content to your site and getting your site's pages shared to other happening places on the web.
There are other digital marketing channels such as paid ads and social media. And we give you a detailed, goal-focused plan to tackle those in-house.×
We provide you with a custom strategy for your business type and design custom email templates that convert readers into buyers. Best of all, our email marketing system is integrated into your website's contact forms and email newsletter signup form. Contact lists are easy to manage. Full stats and tracking help you know what works and what doesn't.×