Speed is the Future of Mobile Friendly

Even though only half of business websites are mobile friendly, Google is already raising the bar on what mobile friendly means.

If you’ve surfed the web on your phone, you’ve no doubt run across mobile un-friendly websites that simply zoom out until the page fits on your screen. This of course makes the text so small as to be unreadable. A mobile friendly site on the other hand is designed to either present a separate page that was created for smaller screen sizes, or it is “responsive” and adjusts seamlessly for any display size. With over 50% of searches occurring on mobile phones, businesses that are stuck with zooming sites face stiff penalties, both in Google, and in user satisfaction.

Over half of users won’t recommend a website that isn’t mobile optimized.


Even among sites that are phone friendly, there is a growing speed divide. For example, the average load time for pages on smartphones has crept up to 4.5 seconds over the last few years, as websites get more complex and interactive. If that’s your website, here’s the bad news: for every second of load time, you lose visitors.Stop Watch

40% of users will abandon your site if it takes more than 3 seconds to load.

Google has noticed users’ taste for speed, and is quickly pushing fast sites higher up the rankings. Google has even spearheaded a new technology solution called Accelerated Mobile Pages (AMP). The goal is to have super fast mobile pages that load in 1 second or less. AMP pages are specially coded and submitted to Google, which keeps a copy on their servers to enable the fastest load times possible.

Once more sites AMP up their page speeds, users will never look back. Are you stuck in the slow lane? Contact us today and see how we can help.

See full study (opens a new window)


Install an Email Signature in Gmail

Installing an email signature in Gmail is easy! First, navigate to the webpage where your signature is hosted, then hit


to select everything. Then hit


to copy everything.

Open Gmail and click the gear icon, then select “Settings”

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Scroll down to “Signature”

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to paste in the signature.  Check the box just below, and you’re all set. Now when you create a new email, your shiny new signature will be at the bottom!


Add an Email Signature in Mac Mail

Installing an email signature on Mac is fairly painless. First, navigate to the webpage where your signature is hosted, then hit


to select everything. Then hit


to copy everything.

Open mail and select “preferences”

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Click over on “Signatures”, and add a new one with the + icon

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to paste in the signature. Please note, images will not show in this view. If you need to change the name, just create a new signature, paste in the template version, then change the name. That’s it, now when you create a new email, just select your shiny new signature!

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5 Reasons You MUST use a Password Manager

LePasswordst’s face it, passwords are annoying, but vital to modern life. If you’re struggling under the load, get a password manager…! Here are five good reasons:

  1. One Password to Rule Them ALL – Remember a single password to unlock the whole internet!
  2. It takes zero thought to push “Generate” – Never struggle again to meet some Byzantine rules, just hit the button.
  3. Reusing passwords across the web is like biking without a helmet – dangerous! Hackers steal corporate data, including your password, all the time. If you use the same password everywhere, one breach compromises all your accounts.
  4. Generated passwords are guess-proof. You ain’t gonna find qgeA2YygLG+ in the list of most common passwords that bots use to try to brute force into your account.
  5. Typing on a smartphone is lame – Even if you remember your passwords, typing them in on a phone is tedious. If your phone has a fingerprint scanner, you never have to type a password again!

Now go out and get yourself a password manager! 1Password is our favorite, but there are several others here.


Add a Google business Admin, Step by Step

Adding an administrator to your Google my business page can be an exercise in frustration if you don’t follow the correct sequence. Here is a step by step guide to help you navigate to the right spot.

Step 1:

Go to https://business.google.com/, and click on “Manage Location”


Step 2:

Click on the menu icon at the top left












Step 3:

Click on “Managers”





Step 4:

Input the gmail address of the person who you want to add, and click “Done”.