When Dr. Kara Hobson decided to open a new orthodontics practice in her home town of Hood River, she wanted a standout website. Every town has its own personality, and we knew from our previous work in the area that Hood River is a very tight knit community that values the outdoors.
The competition has been the only game in town for a long time, and we knew we would have to reflect the sense of community on the website to gain traction. Good photography was imperative. The homepage features a beautiful night shot of Mt. Hood and Hood River licensed from a local photographer, and a shot of Dr. Hobson mountain biking firmly reflects her connection with the outdoor sports crowd.
For the rest of the site, shots of the modern office and the local coffee shop rounded out the at-home feel. Sponsoring the Kids Triathlon was a no brainer for the Straightline Orthodontics team, and was the first post up on the blog. We know Dr. Hobson extends the at-home feel into her work as well. We’re excited to see her practice launch!
In todays competitive market, a website alone isn’t enough for your small business to thrive. If you provide quality services, you need to promote your business, and reach out to engage your potential customers. After all, what good is a fantastic website if no one sees it? Little Shredders Pediatric Dentistry is an example of a startup firing on all cylinders.
When Dr. Christopher Swisher decided to open his own pediatric dental practice in Hood River, Oregon, he knew he wanted his practice to be “out of the box.” We partnered with Dr. Swisher to create a winning website and a dynamic digital marketing plan.
Winning website with Search Engine Optimization
Little Shredders Dental website is a fun reflection on the personality of Dr. Swisher and the community of Hood River. It conveys the fact that he isn’t your typical dentist, he genuinely understands kids.
In addition to the visual design, we knew we needed strong SEO to show up on Google. We needed people around the Hood River area to be able to find his awesome new website. Our focus was on searches relating to “pediatric dentist” and “Hood River”. We’re happy to say that Little Shredders is listed first on the Search Engine Results Page (SERP) for a variety of related searches.
Social Media Marketing
Hood River is a smaller community so we knew social media marketing would play a very large role in getting the word out. Following our Digital Marketing Plan, Dr. Swisher quickly built a following on Facebook, the primary focus of the social media efforts. We recently ran a campaign to further spread the word in the surrounding area, and reached over 10,000 people with more than 200 clicks through to the website!
Reviews are more important than ever, and Chris has chalked up 20+ on Facebook, and is now focusing on Google to grow the portfolio there.
Traditional Local Marketing
The other critical piece of the marketing is community involvement. Dr Swisher participates in local area events, bringing the Shredder bus, and sponsoring with free pizza, etc. As a Hood River native, he demonstrates his care and desire to improve his community.
The result of all these efforts? Little Shredders is a thriving practice, with people raving about Dr. Swisher’s excellent care of their children.
