Imtakt USA is a Portland-based company that sells chromatography columns. It’s ok if you don’t know what that means, we didn’t either until they explained it. Basically, it’s a scientific instrument that is used in a variety of chemical and pharmaceutical research. Imtakt USA has a strong existing customer base, who have been using an aged, unfriendly site to find important articles and make purchases. They asked us to build out a website in WordPress with the following requirements to meet their marketing objectives:
Custom WordPress theme per supplied design
E-commerce functionality for 1000+ products over 16 product lines
Advanced search functions for technical library of 750+ scientific papers
Seamless URL transition for customers who relied on information from old site
We are seeing about an 80% increase in online sales and probably double the amount of technical requests. – Robert Puryear, COO
Front End Website Design
The design mockups they supplied were great, with clear page layouts and easy navigation. They also included robust product data sections for their target market of PhD wielding scientists. We built out the custom theme and loaded it onto a WordPress install. Next we needed to set up the E-commerce functionality.
Woocommerce was an easy choice for the shopping cart, as it could handle the complex product requirements and would be easy for the client to use down the road. We built a selection grid and linked it to the product database where you can pick out the specific size of product you want to buy. There are even tabs for higher pressure applications that feature addition SKUs.
Back End Design
Since Imtakt works directly with scientists, the search functionality had to be top notch. We exported their existing database, then rebuilt it to modernize the structure and speed it up. The results are pretty cool. The first box is an autocomplete text box of over 1000 compounds. The second box is a category list. And the third box is product line specific.
Even if you don’t want to read any of the papers, you should still swing by and check out Imtakt USA!
The last few months have seen a flurry of activity at Modern Interface! We’ve recently launched two new sites, and have a couple more coming very soon. Schemes are in the works for a vastly expanded and updated website for your very own ModernInterface.com. Stay tuned for more details!
FundAmerica is a crowdsource tools provider that needed a major update to their website. We took the existing concept, and re-designed it from the ground up. All graphics on the site were retooled by our talented designers. You can check it out here: FundAmerica.com
On the other end of the service spectrum was Endeavor College Prep, a charter school network in the Los Angeles area. Endeavor had a design mocked up, but they needed it programmed in WordPress. We created a custom coded theme according to their specs, and they filled in the content. EndeavorCollegePrep.org
Well, digitally speaking. Instead of your bits having to go all the way out to the midwest, they now are taking a relatively short trip to Santa Clara, CA. Making the move has cut our ping time in half! We’re down to 40ms from Portland to Santa Clara and back! We’ve also beefed up what’s under the hood, and connected to some very fat pipes. Our bandwidth allotment is now measures in TeraBytes. We could stream a full length movie 1000 times a month and not run out of bandwidth.
What does that mean practically? Super fast page loads and response times for all our customers.
Every business should have a mission. It should be the guide for every decision made and the standard to which every action is held. Modern Interface has such a mission statement. It seems appropriate to list it here in the first blog post.
The mission of Modern Interface is to employ the best available means of internet technology for the lowest possible cost to help small businesses grow – constantly improving and adapting to new methods with keen discernment.
People are constantly inventing new ways to do things. Working with digital and interactive media is an exciting position to be in! Helping you make sense of it all is what we like to do.