So you have a shiny new website on your awesome new domain name, and you’re thinking that customers might not want to send emails to iwuz18whenIsetthisup@gmail.com. But you need the emails to be able to go somewhere, so, what do you do?
Two options await you: Forwarding, and Dedicated address
Forwarding – email forwarding is a straightforward process. You have: email@example.com, and people send mail to it. Then it is magically forwarded to your old address. On Godaddy, it’s free with your domain name, and you click “manage” (on the email line) then “create forward”.
Dedicated address – This is a little more complicated, and not free. You pay a certain amount, and are allowed to create an email address. Your provider then receives those emails and stores them for you. You can access the emails on all your devices, and through all sorts of mail setups. Setting it up on Godaddy: “manage” (on the email line) then “create”.
So, what’s right for you?
If you’re a heavy email user, who wants to be able to sync emails across all your devices, a dedicated address is the right way to go. If, on the other hand, you just need to check your email at the office, you can probably get away with forwarding.
Sounds disgusting right? But deep down, you kind of want to try it. It’s a seasonal flavor at Salt & Straw a uniquely Portland ice cream shop. So what does Bone Marrow ice cream have to do with your business?
#1 – If I said “how plain old vanilla ice cream can help your business”, you probably wouldn’t be reading this. Bone Marrow ice cream is outside the expected parameters of flavors, and as such draws attention. Think of ways your business could garner extra attention, go ahead, I dare you to put a 5 gallon barrel of coffee on the menu.
#2 – If you’re into bone marrow, and I know some of you are already salivating, you’re pretty much guaranteed to go to Salt & Straw ahead of any other ice cream shop in Portland. This is the essence of niche marketing, even if you didn’t order bone marrow, you’d still go, just to have the option. What niche can your business fill?
#3 – Once you’ve cracked open a pint of bone marrow, really, everything else seems pretty tame. If you’re selling something strange or expensive, nothing helps sales more than having something even MORE strange or expensive to offer. Your customers can rationalize it with “At least I didn’t get the OTHER one!”
So go ahead, eat a squid tentacle sandwich wearing a speedo in the rain, then put the pictures up and proudly declare “THIS, is the REAL me”. There are others like you out there, maybe more than you think. Permission granted to take a break from normal!