Little Shredders – A Digital Marketing Success Story

In todays competitive market, a website alone isn’t enough for your small business to thrive. If you provide quality services, you need to promote your business, and reach out to engage your potential customers. After all, what good is a fantastic website if no one sees it? Little Shredders Pediatric Dentistry is an example of a startup firing on all cylinders. Dr Chris Swisher


When Dr. Christopher Swisher decided to open his own pediatric dental practice in Hood River, Oregon, he knew he wanted his practice to be “out of the box.” We partnered with Dr. Swisher to create a winning website and a dynamic digital marketing plan.

Winning website with Search Engine Optimization

Little Shredders Dental website is a fun reflection on the personality of Dr. Swisher and the community of Hood River. It conveys the fact that he isn’t your typical dentist, he genuinely understands kids.

In addition to the visual design, we knew we needed strong SEO to show up on Google. We needed people around the Hood River area to be able to find his awesome new website. Our focus was on searches relating to “pediatric dentist” and “Hood River”. We’re happy to say that Little Shredders is listed first on the Search Engine Results Page (SERP) for a variety of related searches.

Social Media Marketing

Hood River is a smaller community so we knew social media marketing would play a very large role in getting the word out. Following our Digital Marketing Plan, Dr. Swisher quickly built a following on Facebook, the primary focus of the social media efforts. We recently ran a campaign to further spread the word in the surrounding area, and reached over 10,000 people with more than 200 clicks through to the website!

Reviews are more important than ever, and Chris has chalked up 20+ on Facebook, and is now focusing on Google to grow the portfolio there.Wind Surfer

Traditional Local Marketing

The other critical piece of the marketing is community involvement. Dr Swisher participates in local area events, bringing the Shredder bus, and sponsoring with free pizza, etc. As a Hood River native, he demonstrates his care and desire to improve his community.

Little Shredders Booth


The result of all these efforts? Little Shredders is a thriving practice, with people raving about Dr. Swisher’s excellent care of their children.