If you live in Vancouver, WA, chances are you’ve noticed one of the Painting Specialist company vehicles.
That’s powerful purple marketing! The problem was that their website was not so powerful and did not reflect their strong physical presence. Customers would chase purple trucks around town to get the phone number because they couldn’t find the company online. What they needed was a strong website design and marketing plan that would do the following:
- Integrate the existing brand
- Convey the high quality of work and longstanding good reputation of PS to the local market
- Update the logo while retaining the strong recognition
- Search Engine Optimization so customers could find that “purple truck” painting company
Updating the Branding
The former logo, the distinctive paint splotch, needed a bit of modernization, while still maintaining continuity. We decided to keep a smaller version of the splotch and emphasize the brand name.
Bringing the Website Design Home
Even though Painting Specialist does work all over the Northwest, we decided to emphasize the local nature of the business to home owners in the area. Garold grew up in Vancouver and has worked in painting since high school.
Including pictures of Garold, his team and photos of their clients and their clients’ homes, as opposed to stock photography was an important design choice. Conveying the truly personal and local nature of the business was imperative. The photography, combined with personal stories from Garold and the homeowners completes an important aspect of the website’s purpose.
No More Truck Chasing
You can provide the best service available, but if a potential customer can’t find you it doesn’t matter. With some hard work, our proprietary search engine optimization methods have yielded excellent results for “purple truck painters” and related queries. This company illustrates how important excellent SEO is to engaging new customers.
Get to know Painting Specialist and come to love them like we have. Check out their website here!