Have you done a fitness test on your website lately? Our bodies aren’t the only thing that we need to keep in shape. Keeping your company website at peak performance is vital to your bottom line. Give your website a quick physical with these easy tests to check for optimal performance.
Just like some gyms cater to big, sweaty, grunting muscle men, and some provide services to a wider audience, your website needs to cater to a variety of screens, not just bulky desktop monitors.
Results: Red = bad! Green = Good!
You know a sprinter when you see one; a thin body with well defined leg muscles. Your visitors expect your site to load like Usain Bolt, not like the best customer at the local doughnut shop.
Results: What we’re really looking at is “Load Time”. Anything that measured in milliseconds (ms) is fantastic. 1-3 seconds is ok, 3-6 not so great, over 6 is well, let’s just say you’re not going going to the Olympics with times that like.
Links are like having friends to workout with, which makes fitness easier. How many friends does your website have?
Results: This gives us bonus info along with the link stats.
- SPAM score – If you’re over 6 or 7, your site has things you need to fix, below 4 is best.
- Domain / Page Authority – This reflects a basket of things including links and traffic.
- Page Links – Look for “root domains”, this is how many unique sites are linking to you. Further down the page you’ll see a breakdown that gives you the authority score for these sites as well. Ideally, you’ll have lots of links from high authority sites.
Interpreting your scores
If your site passed all the tests with flying colors, congratulations! If it struggled on a few, it might be time for a tune up. If it bombed, huffing and puffing to get up a flight of stairs, it may be time to call in the website personal trainer.