This dental practice has been running for over 40 years, and has an excellent word of mouth reputation in the area. But, they had no web presence and decided it was time to reach out to their market on the web.
Requirements:
- Rebrand to capture the spirit of the practice: laid back but professional, fun and friendly
- Mobile friendly website design for families on the go
- Reach out to younger demographic
- Meet the needs of both new and existing patients
Starting from scratch
We started with the end goals of the project and worked backward, building a strategy. The Digital Marketing Plan was created to guide the creation of the site, its architecture and the plan to market the practice over the web. Along the way, we created a new logo, choosing typography and colors to express the brand story. We worked to pick a name that best met the goals of the practice: Carson-Tahoe Family Dental Care. We designed every aspect of each page to support the end goals.
Photography is critical for most of our website designs, so we flew to their location (Carson City, NV) for the shoot. The photos let people know that they are dealing with fun professionals who desire a real relationship with their patients.
It will take a few months to realize the full benefit of the Search Engine Optimization work we did, but the visual results speak for themselves. Carson-Tahoe Dental now has a website designed with intent that conveys a clear message: This isn’t your typical dentist. Check it out and let us know what you think! Also observe the speed and the way the site looks on mobile phones and tablets.
The next best option is to pay a hosting company, such as Godaddy, to host the site for you. They operate the server, usually in a large data center, where there are very fast connections available. This leads to an acceptable level of performance, but these discount hosting companies have to pack many sites onto each server to turn a profit. All those sites competing for processing power leads to sluggish response times.
Currently, we host our staging and production West Coast websites from a California data center. We back both up daily to two separate servers, in addition to copies on our local development machines. That way, if Mt Hood erupts, and Portland turns into Pompeii II, you’re site would happily keep on running. Or if the “Big One” hits, and California slides off into the Pacific, we’d still be able to fire up a new server and restore your site in less than an hour. But let’s hope neither happens.
Everyone has heard the old yarn about the cobbler whose own children are left barefoot. We can relate to that poor overworked cobbler, as we’ve been making do with a very basic website here at Modern Interface for far too long.
