CASE STUDY: Carson Tahoe Dental

Carson Tahoe Website Design

This dental practice has been running for over 40 years, and has an excellent word of mouth reputation in the area. But, they had no web presence and decided it was time to reach out to their market on the web.

Requirements:

  • Rebrand to capture the spirit of the practice: laid back but professional, fun and friendly
  • Mobile friendly website design for families on the go
  • Reach out to younger demographic
  • Meet the needs of both new and existing patients

Starting from scratch

Carson-Tahoe-logo-color

We started with the end goals of the project and worked backward, building a strategy. The Digital Marketing Plan was created to guide the creation of the site, its architecture and the plan to market the practice over the web. Along the way, we created a new logo, choosing typography and colors to express the brand story. We worked to pick a name that best met the goals of the practice: Carson-Tahoe Family Dental Care. We designed every aspect of each page to support the end goals.

Dental Client Photo

Photography is critical for most of our website designs, so we flew to their location (Carson City, NV) for the shoot. The photos let people know that they are dealing with fun professionals who desire a real relationship with their patients.

It will take a few months to realize the full benefit of the Search Engine Optimization work we did, but the visual results speak for themselves. Carson-Tahoe Dental now has a website designed with intent that conveys a clear message: This isn’t your typical dentist. Check it out and let us know what you think! Also observe the speed and the way the site looks on mobile phones and tablets.


CASE STUDY: Imtakt USA

Imtakt-LogoImtakt USA is a Portland-based company that sells chromatography columns. It’s ok if you don’t know what that means, we didn’t either until they explained it. Basically, it’s a scientific instrument that is used in a variety of chemical and pharmaceutical research. Imtakt USA has a strong existing customer base, who have been using an aged, unfriendly site to find important articles and make purchases. They asked us to build out a website in WordPress with the following requirements to meet their marketing objectives:

  • Custom WordPress theme per supplied design
  • E-commerce functionality for 1000+ products over 16 product lines
  • Advanced search functions for technical library of 750+ scientific papers
  • Seamless URL transition for customers who relied on information from old site
Imtakt-Hero

We are seeing about an 80% increase in online sales and probably double the amount of technical requests. – Robert Puryear, COO

 

Front End Website Design

The design mockups they supplied were great, with clear page layouts and easy navigation. They also included robust product data sections for their target market of PhD wielding scientists. We built out the custom theme and loaded it onto a WordPress install. Next we needed to set up the E-commerce functionality.

Woocommerce was an easy choice for the shopping cart, as it could handle the complex product requirements and would be easy for the client to use down the road. We built a selection grid and linked it to the product database where you can pick out the specific size of product you want to buy. There are even tabs for higher pressure applications that feature addition SKUs.

Pricing-Matrix
Search-Boxes

Back End Design

Since Imtakt works directly with scientists, the search functionality had to be top notch. We exported their existing database, then rebuilt it to modernize the structure and speed it up. The results are pretty cool. The first box is an autocomplete text box of over 1000 compounds. The second box is a category list. And the third box is product line specific.

Analyte-Dropdown
These can be used stand alone, or combined with each other to refine the search. It is possible to see all of the application notes for say, amino acids, but filter by the ones you can run on the column you already own. Now you can read all about “Use of the Intrada Amino Acid column along with tandem mass spectrometry allows for separation and detection of all 20 standard amino acids in under 20 minutes.”

Even if you don’t want to read any of the papers, you should still swing by and check out Imtakt USA!


What is “Hosting” And What Are My Options?

To have a website, you need 2 things, an address to let people know where it is, and a computer that stores the site data and serves it out to people asking for it. The address is your domain name, e.g. “moderninterface.com.” The computer where your site lives, is called the server, or “host.”

Theoretically, you could host your website on your home computer, but processing power and bandwidth limitations would make for a very slow site for you users. Also if your electricity went out, so does your website.

ServerThe next best option is to pay a hosting company, such as Godaddy, to host the site for you. They operate the server, usually in a large data center, where there are very fast connections available. This leads to an acceptable level of performance, but these discount hosting companies have to pack many sites onto each server to turn a profit. All those sites competing for processing power leads to sluggish response times.

The crème de la crème of hosting is to rent a dedicated server, which means that you have all the processing power and bandwidth for your site alone. This introduces it’s own set of problems however, such as maintaining the server, and the much higher cost.

The winning solution

Modern Interface is dedicated to making sure you and your users have the best experience possible. Our solution to the hosting conundrum is to rent dedicated servers and put just the right number of sites on each server to keep the cost down, but not so many that performance starts to suffer. We manage the technical details (such as security, speed optimization, backups and OS updates), so you don’t have to worry.

Disaster? No Problem.

VolcanoCurrently, we host our staging and production West Coast websites from a California data center. We back both up daily to two separate servers, in addition to copies on our local development machines. That way, if Mt Hood erupts, and Portland turns into Pompeii II, you’re site would happily keep on running. Or if the “Big One” hits, and California slides off into the Pacific, we’d still be able to fire up a new server and restore your site in less than an hour. But let’s hope neither happens.


The cobbler finally gets around to making his childrens’ shoes

BootsEveryone has heard the old yarn about the cobbler whose own children are left barefoot. We can relate to that poor overworked cobbler, as we’ve been making do with a very basic website here at Modern Interface for far too long.

Well, the wait is over, and we’re pleased to unveil our shiny new website! Go ahead, check it out: ModernInterface.com.

It’s not all there yet. In the coming months, we are developing a magnificent app to help you determine specific needs and costs for developing a website, a sort of calculator on steroids. More details to come. Meanwhile, enjoy what we have and let us know what you think! And go ahead, buy that new pair of shoes, you deserve them!


New Website Launches!

The last few months have seen a flurry of activity at Modern Interface! We’ve recently launched two new sites, and have a couple more coming very soon. Schemes are in the works for a vastly expanded and updated website for your very own ModernInterface.com. Stay tuned for more details!

New Sites

FundAmerica is a crowdsource tools provider that needed a major update to their website. We took the existing concept, and re-designed it from the ground up. All graphics on the site were retooled by our talented designers.  You can check it out here: FundAmerica.com

Fundamerica.com

 

On the other end of the service spectrum was Endeavor College Prep, a charter school network in the Los Angeles area. Endeavor had a design mocked up, but they needed it programmed in WordPress. We created a custom coded theme according to their specs, and they filled in the content.  EndeavorCollegePrep.org

We’ve Moved!

Well, digitally speaking. Instead of your bits having to go all the way out to the midwest, they now are taking a relatively short trip to Santa Clara, CA. Making the move has cut our ping time in half! We’re down to 40ms from Portland to Santa Clara and back! We’ve also beefed up what’s under the hood, and connected to some very fat pipes. Our bandwidth allotment is now measures in TeraBytes. We could stream a full length movie 1000 times a month and not run out of bandwidth.

What does that mean practically? Super fast page loads and response times for all our customers.